A serial entrepreneur, Clover Shearey is the Founder and CEO of Excel Advertising & Marketing. With a long-standing reputation for excellence in the automotive industry, Clover brings twenty-five years of creative direction and leadership skills to the agency. Fueled by a desire for success, she continues to innovate technologies and provide car dealerships with unparalleled creative solutions that increase sales and ROI.
These are our SEO keyword search terms. At Excel Advertising, your automotive advertising agency serving car dealerships in the US, we want to raise awareness for your dealership by focusing on organic traffic, business profiles and search engine rankings. We focus on more than the superficial advertising that you see, we also focus on the behind-the-scenes advertising that you don’t see like microsites, search engine submissions, blogs and links. All verticals are addressed.
At Excel Advertising, we want to do more than ‘live long and prosper’. We want to generate ideas that drive traffic. We want to create designs that excite. We want to initiate content that differentiates your brand.
Yes, we place and create traditional advertising like print and outdoor but most of our space is focused on digital. We recognize that many of our dealer partners are required to utilize certain vendors for digital services in order to utilize co-op funds for example. But that can be a set it and forget it mentality. We actively manage those campaigns by customizing offers, comparing keyword results to sales, running competitive analysis and ultimately holding your vendors accountable.
Because of our longevity in the market, we have strong relationships with our media partners and are always cultivating these relationships to get the most for our dealerships. At our core, we offer multi-channel media planning, placement, research, full creative, results tracking and amazing customer service.
This is the core to most agencies although we like to say we take it a step further. We forge strong relationships with our media partners. Many of our staff have worked on their side of the desk so we understand their business. Because we cultivate our relationships, we have a successful track record of leveraging our media partners for opportunities for our clients. Some of these opportunities include last minute opportunities, grass roots inclusion, special promotional offers and bonus weight schedules. No matter the market, we work with your local partners on your behalf and have an open door policy between them and the dealership. We want them to feel included – it is in your best interest to have them immersed and vested in your dealership as well.
It takes a village … almost! This is a rapidly changing platform and we invest and immerse ourselves in new products. We actually take calls from solicitors. We want to educate ourselves. We want to be on the cutting edge. We want to be the first ones to bring a new product to your dealership. And, we’ve even invented some ourselves! The digital landscape is always evolving and we work at it every day to improve a car dealership’s digital footprint online.
This is a must. Our creative is produced by professional in-house. We employ seasoned professionals who are constantly staying ahead of the curve. We provide monthly creative for website, digital, print, audio and video. Eblasts, flyers, in-house graphics are all included. We want you to just pick up the phone and know that your request will be granted. We call it the genie method.
This is a bonus for your car dealership. Is your accounting department responsible for filing co-op? Are they obtaining pre-approvals for the manufacturers or keeping up with not just franchise requirements but federal requirements? We do. Excel Advertising includes this benefit for all of our car dealership clients. We initial approvals, keep accurate records, file all co-op and provide solutions to help you maximize your franchise co-op dollars.
The automotive industry has evolved and us right along with it. Your potential customer has more options than ever when it comes to the online shopping experience. The importance of segmenting your customers and targeting individualized customer groups is more important than ever. With products that track the customer so we can see the entire process to utilizing proprietary algorithms to profile a customer before they get on your website, Excel Advertising employs a number of cutting-edge technologies to push your dealership and your advertising to the forefront of the advertising funnel.
Our customers believe in our products and systems so much that we even offer BDC services that answer the leads for some of our dealerships! Our staff is incredibly versed in the dealership experience. We employ staff that has run successful BDC teams for large automotive groups, so we know what it takes when the lead comes in to convert it to a sale. This is just one of the features that makes us unique!